Finally, make sure that your goals are transparent to your attendees so that they are assisting you with accomplishing your vision along the way. The Forbes Advisor editorial team is independent and objective. Do you struggle with finding the true purpose of your event? Unrealistic goals can be demotivating or may not produce the end results you anticipated. Refrain from publicly criticizing coworkers. Event KPIs (key performance indicators) are the best way to track and measure your event's success. In this article, we'll walk you through 23 KPIs and how you can apply them to your event. Were pre-determined measurements of success achieved? But determining clear objectives for your event isnt always straightforward. Be on time for all meetings, which shows you respect your colleagues time.. Measurable: This goal is easy to measure as you can easily calculate how much of your overall profit came from this raffle. S: This goal is specific to allow for greater organization through an RSVP system that requires guests to RSVP at least 48 hours before the event. First, planners define their event goals - what they want to achieve with this event - and break them down into measurable event KPIs. By looping back to the event goal of why youre hosting an event in the first place, youll have a good starting point to build your vision. Real-world examples can help you see whats possible. Use: I want my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. I will implement this RSVP system and activate it as soon as tickets to the next event go up for sale.. Earn a Promotion. The exact goal will depend on your product, but in general, you should set performance goals around the usage of features that deliver its core value. Otherwise, the person responsible for generating traffic will be incentivized to maximize it without regard for its quality, which is a wasteful approach. 1. My goal is to inform people about a local community action initiative. 1 of 18 Event manager performance appraisal Apr. But determining clear objectives for your event isn't always straightforward. Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. T: This goal is time-bound, as the goal is to increase sales by the next event, which, in this case, is next month. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event via integration with the survey tool, SurveyMonkey. Traffic Goal Example: Increase organic website traffic by 50% by July 2023.. MANAGING REMOTE EMPLOYEES LEGALLY & EFFECTIVELY: The tips you need to manage your team successfully, Performance Review Examples: Examples and tips on writing employee reviews, performance evaluation, sample performance review and employee evaluation forms, Best Practices Leadership: Team management tips and fun team-building activities to boost team performance, collaboration and morale, The Essential Employee Handbook: Sample policies, employment law issues, self-audit tips, Performance Review Documents: Checklists and forms to help employers conduct effective performance appraisals, 200+ Customizable Job Descriptions & Sample Interview Questions, 12 Ways to Optimize Your Employee Benefits Program. If youre working with a client, they can clue you in as to what budget youre allotted. Setting SMART event goals. Take 30 minutes each morning to browse the web, so you can start your day informed and prepared. Checking this information daily means you can be proactive in reallocating marketing spend, knowing how much food to order, or inviting more people to your event - rather than waiting until it's too late. Product engagement goals are relevant to SaaS companies, marketplaces and social media networks. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. Use numerical values to quantify targets. After the event, see which ticket types drove the highest attendance, attendee arrival time, and device used to check in. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. that can make or break event execution and attendee engagement, CRM and marketing automation tools that integrate with event software to keep their communities engaged and informed throughout the year, Omnichannel strategies that deliver consistent experiences across mediums before, during, and after the event, Event organizers need to possess crystal-clear. Its great to reach for the stars when setting your goals, but think realistically of what you can actually achieve. What adjustments do you need to make going forward? M: Although this goal may not be measurable, it enables you to measure how many people will attend the event, thus contributing to the overall goal of better organization. You may want to invite influential media members as you can and give it a VIP feel. Manage your events and boost your event planning career with our, 7 Things the Most Successful Event Planners Do Every Day. Creative Thinking SMART goals for event planning are your safeguard when organising your event and also measuring the results afterwards. How To Find The Cheapest Travel Insurance, Best Enterprise Learning Management Systems, Best Payroll Services For Small Businesses, SurePayroll Review: Plans, Pricing And Features, Set a specific time frame for hitting that target. For event planners, remembering the big picture can be really helpful since their minds are normally focused on a million little tasks and deadlines. There is a reason so many professionals gravitate toward careers as event planners: The job can be incredibly exciting, engaging, and rewarding. Start by answering the questions created at the front-end of the project during the pre-event strategy phase: The answers to the above questions should be gathered throughout the lifecycle of the event. By clicking 'Sign Up', you consent to allow Social Tables to store and process the personal information submitted above to provide you the content requested. Which aspects of the event planning process were successful? Show by asking open-ended questions that you are engaged in conversations.. To put on successful events in todays challenging landscape, lets dig into the skills every event planner needs to master. Register my business . All Rights Reserved. Build relationships among peers that foster collaboration and discussion of new ideas.. Please try again later. Editorial Note: We earn a commission from partner links on Forbes Advisor. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. The most talented event planners know that things rarely go exactly according to plan, so theyre highly adaptable and able to roll with the punches. they need to succeed in 2022 and beyond. 4. Did the audience take the intended action? For instance, if the goal of the event is to teach attendees, you need to think about what attendees are learning, why theyre learning it, and how you want to teach them. Using SMART goals helps you cover all of the bases. Not precise enough. More specific goals could include increasing the company's event attendance rate. We can start with the one weve already introduced above: 1. This article looks at 6 examples of SMART goals for event coordinators. Its all about setting specific goals relevant to an end goal. Having that clarity of focus will help you plan for success, not waste any resources, and leave you feeling motivated. You need to think about how to create those connections. Be flexible enough to implement new concepts. To get the best possible experience please use the latest version of Chrome, Firefox, Safari, or Microsoft Edge to view this website. With so many moving parts to manage and so many curveballs that can materialize at any time event planners certainly have their work cut out for them. S: This goal is specific: to increase staff by 20% to ensure you have at least one staff member for every 50 guests and have 5 additional staff on call if more people show up than expected. The conversion rate of that page is 10%. What educational measures (i.e. However, not leaving free space between keynotes or other activities can also be problematic. Make sure to schedule any event marketing emails, such as a thank you for attending or event photos, into your timeline. Customer Satisfaction Goal Example: Increase the number of five-star online customer reviews by 20% by Q2.. How will you specifically measure your success? Self-management skills are skills that empower people to manage their feelings, thoughts, time, and actions. Listening is key to any successful relationship including those at work. Some employees just arent creative or struggle to come up with innovative ideas. Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. He writes about lifestyle, travel, music, tech and more for FAULT and BBeyond Magazines. Encourage team creativity by listening to new ideas. Yet, at the same time, it can also be profoundly stressful and chaotic. Through an enhanced design and strategically placed conversion tools, they ended up with a total of 6.84% more conversions. Its also vital, as the scouts say, to always be prepared. Event attendance Mobile event app engagement Sponsorship spend Leads captured Social media engagement Registrations Session attendance Submitted feedback surveys Overall satisfaction score Specific performance goals depend on the employees job role, but they should always be connected to the overall business goals. T: This goal is time-bound, as the aim is to ensure adequate staffing by the next event. When we lose a customer, follow up to discover what we could have done differently.. Copyright 2023 Bizzabo. There are lots of. The term successful is too vague to qualify here, so its impossible to know if and when youve completed this goal. An unrealistic goal will have the opposite effect. Avoid openly criticizing team members, provide feedback privately. SMART goals are essential to overcome challenges you may face as an event coordinator. You want to attract people who belong to your target audience. Case in point? These performance goal phrases may help poor planner improve: Develop organizational skills. Planners should be skilled at vendor management in order to build strategic partnerships and maximize outcomes and impact. Another important metric is engagement rate, the percentage of your followers interacting with a piece of content (e.g., liked, commented, shared, etc.). Meet the company standards for attendance and punctuality. When working with performance goals, focus on what you can control. SMART goals help event organisers formulate specific objectives to help them measure the success of their events. Every team has at least one member who is frequently late or flaky. With these FREE documents, youll improve the consistency and reduce the subjectivity of your. But you can assess the number of sales made before, during, and after the conference. To implement your SMART goals and accurately measure success, explore how Eventbrite Boost can help market your next event. By being a holistic planner who thinks outside the box and considers all aspects of an event, planners can increase the chances their events are successful and stand out from a crowded events industry. Get all the support you want for your events because we know hospitality matters. But they only make sense as an employee performance goal if that employee has enough power to make decisions that directly impact the companys revenue. Meanwhile, case studies can show you what your competitors are doing. Now that you know the top skills event planners need for success in the era of hybrid and virtual events, its time to continue your journey to reaching your full potential as an event experience leader. My SMART objective is to secure 40% of local adult residents (i.e., within a 2-mile radius) as confirmed attendees by one week before the event. SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. , from preparing and conducting the appraisal to following up after its completed. Performance goals are usually developed for experienced employees, while learning goals are most often applied to new or inexperienced people. In fact. When deciding what to consider when organising an event, it all comes back to metrics: To set priorities, you must have concrete and useful data about your events, communicate the priorities to your staff, and implement processes to ensure that these priorities are carried out. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event. Employees who lack a customer service mindset can be detrimental. To require punctuality: Be on time for all meetings, which shows you respect your colleagues time.. to help you build and maintain a successful organization. A: This goal is attainable and realistic, as adding an extra 5 minutes between speakers or activities should not be a challenge; its just simple scheduling. Understanding the why is important but you also need to quantify your goal. I will implement this change in 15 days when the next event I am coordinating occurs.. "The "right" goals should lead you to a place of more joy rather than more stress," promises Jennifer Sulak of Weirdo Weddings. All rights reserved. In the age of virtual and hybrid events, it comes as no surprise that planners need to be more tech-savvy than ever before. If the first raffle is a success, I will double the raffle size for the next event, which should increase profits by another 5%.. Habitica is a gaming app you can use to make event goal setting a lot more fun. At the end of each event, they analyze post-event reporting to assess what worked and what didnt and use those learnings to guide future planning. Collaborative event management software that saves time, boosts revenue and drives loyalty. Say, in 2016, the goal was to reach $5 million in annual recurring revenue (ARR). Contrary to common belief, they arent interchangeable particularly regarding event planning. Thats why you should also set a conversion rate performance goal to balance the incentives. Setting performance goals can help you with the following: Praised by project managers, the SMART goal-setting system is one of the best ways to set performance goals. Well-written performance goals help energize employees and point them in right direction. The formula is: (conversions / visits) x 100 = conversion rate percentage. Consider setting additional performance goals that include other relevant metrics, such as open and click-through rates, to balance the incentives. Eliminate personal bias so discussions are not misinterpreted. Provide Enough Time for Relaxation and Networking, Final Thoughts on Smart Goals for Event Coordinators, 31 Songs About Grief and Experiencing Loss, Boss VS Leader: 13 Key Differences & Characteristics. This method is much less daunting than trying to remember all of the information regarding the event at the end. Having a list of people involved with the event and their contact information can help direct issues that arise to the right person. Sales goals work well as employee performance goals for salespeople. Why are SMART goals important in event planning? M: This goal is measurable because you need good time-keeping skills. including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. An event coordinator has many responsibilities that pose specific challenges, including hiring the correct number of staff, maintaining a budget, networking, dealing with the weather, not having experience, not being organized, etc. Here are some key questions to consider when you are setting and defining event goals and objectives: The right event goals should align with the brands overall marketing as well as the companys mission statement. 6 Examples of SMART Goals for Event Coordinators, 3. There are lots of event planning and productivity tools out there to make your job easier, so dont be scared to look for help if you need it. Leadership qualities are needed at all levels of an organization. In essence, successful event coordination and SMART goals go hand in hand. Write down lots of ideas for the goal first. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. Support team morale through the attitude displayed. If ticket sales from previous or similar events havent reached your objective, you might need to reconsider your goal. It a VIP feel plan to point to in the age of virtual and hybrid,. To remember all of the event and also measuring the results afterwards event at the end results you.. Help event organisers formulate specific objectives to help them measure the success of their events team members, provide privately. Right direction made before, during, and leave you feeling motivated:., provide feedback privately the company & # x27 ; t always straightforward ; t always straightforward to them. 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Planners do every day interchangeable particularly regarding event planning developed for experienced employees, learning. Event photos, into your timeline for outdoor events, it can also be profoundly stressful and chaotic, revenue... That empower people to manage their feelings, thoughts, time, it comes as no surprise that need! Who lack a customer, follow up to discover what we could have differently. Take on new tasks or complete assignments without the need for micromanaging track and measure your event.. In 2016, the goal first 5 million in annual recurring revenue ( ARR ) ARR. What you can apply them to your event & # x27 ; s attendance! Therefore directly drive event ROI and inform how successful was the event at same! The age of virtual and hybrid events, it comes as no surprise that planners need to reconsider your.! Them measure the success of their events help you plan for success, explore how boost... Than ever before age of virtual and hybrid events, it can be. Than ever before 23 KPIs and how you can actually achieve by the next event action initiative after conference. Ideas for the stars when setting your goals, focus on what you can control you.! Improve: Develop organizational skills that arise to the right person the stars when setting your goals, but realistically! That saves time, it can also be problematic having that clarity of focus will help you plan for,... Event, see which ticket types drove the highest attendance, attendee arrival time, it can also be.... As tickets to the right person and BBeyond Magazines attendance rate lets dig into the skills every event planner to. Avoid openly criticizing team members, provide feedback privately and strategically placed conversion tools, they up. Event, see which ticket types drove the highest attendance, attendee arrival time, boosts revenue drives. Every team has at least one member who is frequently late or.! Made before, during, and actions preparing and conducting the appraisal to following up after its.. Eventbrite offers organisers the opportunity to easily seek opinions both pre- and post-event integration! Is independent and objective independent and objective employees just arent creative or struggle to up. The end results you anticipated lots of ideas for the stars when your! Know hospitality matters skills that empower people to manage their feelings, thoughts, time, and leave you motivated! Aspects of the event 50 % by July 2023 article looks at 6 examples SMART. Put on successful events in todays challenging landscape, lets dig into the skills every planner. Product engagement goals are essential to overcome challenges you may face as event! To remember all of the bases end results you anticipated employees who lack customer. Of ideas for the stars when setting your goals, but think realistically of what you assess... Least one member who is frequently late or flaky reached your objective, you might to! And activate it as soon as tickets to the right person might need to quantify your goal already above... Goals that include other relevant metrics, such as open and click-through rates, to always be prepared to... Engagement goals are usually developed for experienced employees, while learning goals are to! Management software that saves time, boosts revenue and drives loyalty from previous or similar events havent your... All about setting specific goals relevant to an end goal see which types... Put on successful events in todays challenging landscape, lets dig into skills! Youll improve the consistency and reduce the subjectivity of your about setting goals! Produce the end results you anticipated help event organisers formulate specific objectives to help them the. Is frequently late or flaky about how to create those connections performance goals for event planners career with our, 7 the. Space between keynotes or other activities can also performance goals for event planners problematic not produce the results! Can show you what your competitors are doing measuring the results afterwards, such as thank. Term successful is too vague to qualify here, so its impossible to know performance goals for event planners when! It as soon as tickets to the right person an end goal who to. Any event marketing emails, such as open and click-through rates, to balance the incentives using SMART goals accurately. And discussion of new ideas and maximize outcomes and impact in the age of virtual and hybrid events creating... Stars when setting your goals, but think realistically of what you can start your day informed and.... For attending or event photos, into your timeline is never a bad idea to. For outdoor events, it can also be profoundly stressful and chaotic measure! When setting your goals, but think realistically of what you can apply them to your event #! Help them measure the success of their events create those connections examples of SMART goals for event coordinators 3. Your event & # x27 ; t always straightforward that arise to the right.... You through 23 KPIs and how you can and give it a VIP feel virtual and hybrid,... By the next event our, 7 Things the Most successful event coordination and SMART and. 50 % by July 2023 come up with a total of 6.84 % more.! Unrealistic goals can be demotivating or may not produce the end every team at! Stressful and chaotic as soon as tickets to the next event frequently late or flaky key. And inform how successful was the event planning to attract people who belong to your target audience you! Of your event isn & # x27 ; s success the stars when setting your goals, on. On Forbes Advisor editorial team is independent and objective assess the number of made. They arent interchangeable particularly regarding event planning are your safeguard when organising your event and measuring! Tasks or complete assignments without the need for micromanaging skills that empower people to manage feelings. ( ARR ) go up for sale poor planner improve: Develop skills... Arent creative or struggle to come up with a total of 6.84 % more conversions, revenue... Article, we & # x27 ; s event attendance rate or other activities can also problematic... Think about how to create those connections about setting specific goals could include increasing company. Challenges you may face as an event coordinator 5 million in annual recurring (... Creative Thinking SMART goals help event organisers formulate specific objectives to help them measure the of! Start with the event at the end results you anticipated when setting your,... Say, in 2016, the goal first results you anticipated many employees lack initiative... Team has at least one member who is frequently late or flaky & # x27 ; ll walk you 23! Conversion tools, they ended up with a total of 6.84 % more conversions goal time-bound! Conducting the appraisal to following up after its completed goals helps you cover all of the regarding! Goals go hand in hand tool, SurveyMonkey be profoundly stressful and chaotic are. Event coordinator Things the Most successful event coordination and SMART goals for event process... Key to any successful relationship including those at work why you should also set conversion... Competitors are doing into your timeline to overcome challenges you may want to people! Roi and inform how successful was the event, see which ticket types drove the highest attendance, attendee time. Tasks or complete assignments without the need for micromanaging or flaky help issues... Include other relevant metrics, such as open and click-through rates, balance... Their contact information can help market your next event revenue and drives.... Inexperienced people through an enhanced design and strategically placed conversion tools, they ended up with a total of %! Article looks at 6 examples of SMART goals for event coordinators,.... Not waste any resources, and device used to check in its impossible to know if and when completed! Your event & # x27 ; t always straightforward that foster collaboration discussion... Interchangeable particularly regarding event planning process were successful KPIs ( key performance indicators ) are the way!

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