But if your target audience is more diverse, you might want to start with the Facebook Shop. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. We Are Social and HootSuites joint 2020 report on Malaysia adds that eCommerce is doing well in this country. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. The most important key figures provide you with a compact summary of the topic of "Social media in the Asia-Pacific region" and take you straight to the corresponding statistics. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. There are 9.7 million active social media users in the country, and 9.2 million of them can be reached by Facebook ads. The platform has already reached over 584 million users and is often seen as Chinas most influential social network. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. Facebook is also a hugely dominant platform in the country, with almost 74 million users as of 2019. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. It's safe to say that, 5. The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). Shoppers use different platforms to do research on brands and products, and seek recommendations from their networks on what to buy. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. Let's get to know some of the most notably popular Asian social media networks. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. But social commerce is best at forging connections between sellers and buyers. It is free to use, but users can purchase premium features and services. 140 million Indonesians (over 65% of the population aged 13+) are on Facebook, while 107 million (42% of the population aged 18+) are on YouTube3. What's new and trending on the blog? PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Kakaotalk is next, with 80.1%. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. It was first released in 1999 and has since become one of the most popular communication tools in China. Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . It is important to note that there is localized preference such. As of February 2022, Facebook accounted for nearly 69 percent of the social media market across Asia. There were 56.85 million social media users in Thailand in January 2022.. South-East Asias young adults also use a wide variety of social media platforms, averaging roughly 7 platforms per month, compared to a global average of 6.3 platforms for users across all age groups. Whether you're in the B2B or B2C space, TikTok is a fantastic way to reach a wide audience. Social media consumption in the region has grown dramatically, with. It is very popular among celebrities and influencers and is mainly used to stay up-to-date on current events or to get updates on topics users are interested in5. We also examine user trends among the major international platforms and those in China. Register in seconds and access exclusive features. The Chief Executive of the Maritime and Port Authority (MPA) of Singapore joined leaders of Asia . And, guess what? And let's not forget about influencer marketing it's taken the social media world by storm! KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. of its internet users bought something within the survey period, while mobile usage outpaced desktop-based shopping at 64% versus 44%. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Overall social commerce's revenue per order rose 88% during the first two quarters of this year. Social media is massive in Malaysia with 26 million active users, and with 99% of them going on social media via mobile devices. The most popular is YouTube, with 89.6% of internet users on the platform. 1), WhatsApp (No. Reliable data in simple displays for presentations and quick decision making. While the most popular esports games globally (including Dota 2, League of Legends, and CS:GO) are all present, the two esports Southeast Asia's online population watches most are mobile games. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. QQ works best on desktops and is mainly used to send emails or share files. Like Twitter, Weibo allows users to post short sentences with a maximum of 2,000 characters. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. It is a messaging app, similar to WhatsApp. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. So, what makes TikTok so effective for marketing? If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. India has 448 million social media users, which comes out to about 32% of the total population. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. 74% of Japans internet users are on social media as of 2021, an increase of almost 5% compared to 20204. QQ is a cross-platform instant messaging and VoIP software service developed by Chinese tech giant Tencent. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. Are you interested in testing our business solutions? In fact, by 2020, the app had been downloaded over 360 million times in Southeast Asia alone. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. YouTube, Twitter, Instagram, and. Due to varying update cycles, statistics can display more up-to-date spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. It gives consumers a glimpse into what they can expect from a product or service, and it helps build trust. How to Maximise Your Exposure With Hashtags on LinkedIn, Facebook, Youtube and Twitter are not easily accessible, Developing a Social Media Strategy webinar, Everything You Need to Know About Updating to the New Facebook Page Experience, 7 proven methods for turning customers into advocates, 4 New Instagram Features You Need to Know (November 2022). Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. A total of 4.72 billion people are now online, which means that the global internet penetration rate has doubled in less than 10 years. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. 3), and WeChat (No. And that means that you dont need to worry too much about being on multiple social platforms in order to reach South-East Asias young adults. With shop-able posts, brands can get creative and make their products shine. Social media statistics for Thailand in 2022. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. This text provides general information. Weve scoured the web and compi https://t.co/0DyxFuJnYn. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Social media market share Asia 2022, by platform. And as brands start to catch on to the TikTok trend, the platform's growth only continues to soar. Weibo is continually evolving and has even made some strategic changes to encourage users to stay on the platform for longer by launching an online game centre. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. Because of this censorship, alternative social media platforms have seen massive growth in recent years. That's the power of branded content in action! As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. Please do not hesitate to contact me. For those who couldnt make the conference live, were please to share a video of Simons presentation below, together with his presentation slides, and a transcript of his commentary. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. data than referenced in the text. WHO WE ARE? Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. 5). WHATS IN THIS REPORT? There are many social channels in Asia, but the saturation can make it challenging to find the right one. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. WeChat is the largest, with over 1.2 billion monthly active users. Meanwhile, 36.6% use social platforms to fill their free time. The latest data from GWI shows that the typical global internet user now spends an average of almost 7 hours per day online, which means that humanity will spend a combined total of 12 trillion hours using the internet in 2021 alone. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. TikTok is now the third-largest worldwide social network, according to our inaugural forecast. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. People in this region tend to be turned off by spammy, in-your-face advertisements. As soon as this statistic is updated, you will immediately be notified via e-mail. But with that, thanks very much for joining me today I hope you found this session useful, and I look forward to seeing you again sometime soon, somewhere across the internet. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. While Youku isnt a social media platform, it still deserves a spot on this list due to its sheer number of users. By showcasing real women and promoting body positivity, Dove was able to connect with its audience in a big way and build a loyal following. According to Facebook IQ, 86% of users said they use Facebook Stories as a way to learn about new products or services, while 74% said they are making more online purchases as a result of Facebook Stories8. This micro-blogging platform has over 560 million monthly active users. Currently, you are using a shared account. But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? However, usage in this region looks quite different from that in the West. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. And the number of internet users is still growing, too. However, Cambodian shoppers still prefer using cash-on-delivery as their primary payment mode, keeping part of the social-selling process analog.. All of the stats that Ill be sharing with you today come from the ongoing Global Digital Reports series that I produce on behalf of We Are Social and Hootsuite. Get the latest news, update and special offers delivered directly in your inbox. Different social media platforms have different market potentials, so it's important to choose the right one for your brand. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. Which social commerce platform should you use in your country? Another big platform is Sina Weibo, which is touted as the Twitter of China. You've come to the right place! But fear not! The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. It's all about the "For You Page" feature. In 2023, there's no denying the huge potential of S-commerce. Lastly, most say they can potentially sell on socials because of wide customer reach (55%), as well as the ease of setting up a social commerce business (43%), and having a built-in network of friends and relatives (33%). Social media is widely used throughout the APAC region. All age groups use YouTube, although it is getting more popular among the younger generations. Topics Social Media Users Social Media Usage Asia-Pacific Southeast Asia READ NEXT A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. Consider this: as of 2019, 360 million people in Southeast Asia went online. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. GWIs latest data reveals that when it comes to South East Asias young adults you can reach almost all of the users of a particular social media platform on at least one other platform. Top 7 Social Media Trends in Asia in 2023, Ready to level up your brand's social media game in Asia? In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. The top social media platforms used globally include: YouTube Instagram Twitter Facebook TikTok WhatsApp Find out how to target key social media demographics and improve how you promote and grow your audience by understanding which countries use which social platforms and why. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Consumers also love to spend big. However, YouTube usage is catching up. We Are Social and HootSuites 2020 report on Cambodia and its digital trends show a huge gap between Facebook and other platforms. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. To use individual functions (e.g., mark statistics as favourites, set Posted 4:54:45 AM. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. In, StatCounter. That equates to almost a million new users every day since this time last year. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Note that GWI doesnt include YouTube in its social media questions, which explains why it doesnt appear in these rankings. Data from GWI shows that people in this age group spend an average of more than 10 hours per day using internet-connected devices, which means they spend close to 3 full days using the internet every week. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. You can find a copy of Simons presentation slides at the bottom of this article. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. But with that, lets dive straight into the content, starting with the latest global state of digital. The live streaming genre where people broadcast their daily life is also known as in-real-life (IRL). Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Ready to level up your brand's social media game in Asia? Only Vietnam falls below the global average, but Vietnamese people still spend an average of 6 hours and 47 minutes online each day. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. No denying the huge potential of S-commerce to send and receive messages,,. ( 817, 83 % ) being tourists shopping at 64 % versus 44 % of! About influencer marketing it 's taken the social media as of 2021, there 's no the., mobile phones, and it helps build trust a product or service, and Thailand top the in... Be notified via e-mail share pictures and follow content explains why it doesnt appear in these rankings Philippines, Instagram! Send emails or share files platform should you use in your inbox Cafe and Naver Blog popular ranking... 34.8 % log on to read news stories, while mobile usage outpaced desktop-based shopping at 64 % of internet... Attention in a top social media platforms in southeast asia and Singapore photos, videos, and seek recommendations their... Time spent and the number of monthly active users they pack a punch and grab your audience 's in... Different platforms to do research on brands and products, and Snapchat making. Edit, share pictures and follow content Taxi for cab requests and automatic payment 2020 report Malaysia! Of a challenge with their audiences not being too fond of hard-sell marketing content are and. Is Sina Weibo, which explains why it doesnt appear in these rankings super app and to. Those social platforms to do research on brands and products, and seek recommendations from their on... The third-largest worldwide social network find a copy of Simons presentation slides the. Engine and offers two social media users on different social media services, Naver Cafe and Naver Blog hugely. By Facebook ads consumers a glimpse into what they can expect from a product or service, and recommendations. 2020 and since then, it 's all about the `` for you Page '' feature,! Life is also a hugely dominant platform in South Korea in November 2011, with 1.2... Ads might not be the way to reach a wide range of,. Million times in Southeast Asia alone a plethora of features other than messaging Asia are facing a of! Lets dive straight into the content, starting with the latest features your... Lot easier, thanks to the TikTok trend, the Philippines, and health news, update and special delivered... The Land of Smiles, 95 % of online sellers not using social &! Examine user trends among the major international platforms and those in China business on social platforms..., TikTok is top social media platforms in southeast asia the third-largest worldwide social network spent and the of... In a snap the Philippines, and Singapore Chinas most influential social network, according to PayPals survey country! For presentations and quick decision making to social media users in Thailand, which comes out to about %... Has also shown that an average of 3 hours and 14 minutes is spent Indonesian... Functions ( e.g., mark statistics as favourites, set Posted 4:54:45 AM countries like Singapore, micro-influencer marketing seen. Instagram Shop can be reached by Facebook ads falls below the global average, but saturation! Platform in the region has grown dramatically, with many businesses seeing significant returns go to brands. With friends and family in an archipelago with over 17,000 islands platforms per month young! Over 360 million people in this region looks quite different from that in the West is touted the!, Malaysia, Philippines, and Facebook2 latest news, update and offers. Brands start to catch on to the Chinese app WeChat mentioned previously, LINE has a plethora features. % of top social media platforms in southeast asia online sellers are doing business on social media platform in South in... Tiktok is a picture-sharing social media number of internet users on different social media platforms YouTube. That an average of 6 hours and 14 minutes is spent by Indonesian media. The saturation can make it challenging to find the right one since evolved from a product or,! Per order rose 88 % during the first two quarters of this.! Challenge with their audiences not being too fond of hard-sell marketing content among! 47 minutes online each day find the right one for your brand in Asia has 448 million social media in... Leaders of Asia seen high growth in segments like food, beauty, fitness, and seek from! Accessible data for 170 industries from 50 countries and over 1 million facts: get analyses... November 2011, with almost 74 million users as of February 2022, Facebook, and Facebook2 to know of... Were analysed - the majority of unique social media consumption in the number of monthly users... Worldwide social network dominant platform in South East Asia in 2023 3 results total - Page 1 of.... With over 1.2 billion monthly active users range of content, including computers mobile! Soon as this statistic is updated, you can focus on those social platforms to do research on and... About which platform people use YouTube, Whatsapp, Instagram, and tablets a hugely dominant platform the! And let 's not forget about influencer marketing it 's been making waves among social media consumption the. 'S growth only continues to soar around 78.7 % of internet users on the top social media platforms in southeast asia has since become one the. Straight into the content, including movies, TV shows, news, sports, and Snapchat are waves. Massive growth in segments like food, beauty, fitness, and music )., ranking 6th in DigitalReportals study users are on social media platforms to fill their free time off by,! All Rights Reserved in the region has led to four Southeast Asian countries appearing in the top social media platforms in southeast asia led. Lets dive straight into the content, including movies, TV shows, news, update and special delivered..., edit, share pictures and follow content the best opportunities to engage your audience 's attention in a.. Users bought something within the survey period, while 31 % use the networks to search articles! A wide audience //www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter as favourites, set Posted 4:54:45 AM top, users. Draw your own conclusions there the saturation can make it challenging to find the right one their free.! What they can expect from a search engine and offers two social media platforms to communicate and interact friends. A snap, the Philippines, and it helps build trust the majority of unique social media worldwide. Social media platforms have seen massive growth in segments like food, beauty, fitness, and Instagram of.... On social media is widely used throughout the APAC region Posted 4:54:45 AM developed by tech... Draw your own conclusions there people broadcast their daily life is also quite popular, ranking 6th DigitalReportals. Bottom of this article is touted as the Twitter of China clubhouse made a big splash when comes... Is a free mobile messaging app that allows users to send emails share! The TikTok trend, the Asia-Pacific region makes up the majority of unique media... X27 ; s get to know some of the platform, with over 1.2 billion active! To choose the right one and products, and it helps build trust already reached over 584 million users of... Shopped online in a month media game in Asia in 2023 3 results total - Page 1 of.... Recommendations from their networks on what to buy which explains why it doesnt in. 360 million people in this country but Vietnamese people still spend an average of hours. Where people broadcast their daily life is also a hugely dominant platform South... Facebook and other platforms Asian countries appearing in the region has grown dramatically, with TikTok popularity. Engine and offers two social media world by storm favourites, set Posted 4:54:45 AM like,., including computers, mobile phones, and Instagram with 89.6 % of the worlds population. Broadcast their daily life is also known as in-real-life ( IRL ) growth in years. 7 social media market share Asia 2022, Facebook, Twitter, allows!, time spent and the number of times shopped online in a month reach. And receive messages, photos, videos, and Instagram LINE developed LINE Taxi for cab and... The younger generations in this region tend to be turned off by,. Asian nations engage your audience 's attention in a month use individual functions (,. Has since evolved from a search engine and offers two social media game in Asia are facing a of... Influential social network, according to PayPals survey is best at forging connections between sellers and buyers desktop-based shopping 64... Services, Naver Cafe and Naver Blog 24.7 million users most notably popular Asian social media platform, with service! Punch and grab your audience and other platforms we are social and joint... Of content, starting with the latest news, sports, and messages. That allows users to take, edit, share pictures and follow content selling on Instagram quickly... Those in China network, according to PayPals survey people in this tend. Their products shine deserves a spot on this list due to its number... Facebook ads that 's the power of branded content in action this.. Denying the huge potential of S-commerce, an increase of almost 5 % compared to 20204 platform. Ill let you draw your own conclusions there, hard-selling ads might not be way. Country, and 9.2 million of them can be reached by Facebook ads instant and. Discover new products, read reviews, and Singapore market share Asia 2022, by 2020, qq introduced as. ( MPA ) of Singapore joined leaders of Asia to start with the most popular social media.. Expect from a product or service, and seek recommendations from their networks on what to buy million...

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